Introduction
Collage-inspired design blends
tradition with modern aesthetics
The design incorporates a natural, collage-inspired style that reflects the product's traditional and authentic qualities. The main focus was on creating a visually engaging experience that combines cultural heritage with modern aesthetics, providing users with clear and intuitive access to product information and related recipes.
Target Audience
The primary audience for this product includes:
Home cooks and food enthusiasts
People who enjoy experimenting with new cooking techniques and exploring authentic global cuisines.
Health-conscious individuals
Those who prioritize healthy eating and are drawn to the bamboo steamer's ability to cook without oil while preserving nutrients.
Sustainability advocates
Shoppers who value eco-friendly and reusable kitchen tools, as bamboo is a renewable and biodegradable material.
Culinary professionals
Chefs and restaurateurs looking for traditional and high-quality kitchen tools to enhance their cooking presentations and techniques.
Personas
Personas include chefs and
home cooks to ensure suitability
Based on research and insights, I created two user personas to represent key target audiences for Bamboo Steamer. Given the nature of the platform, I aimed to craft two distinct personas with different backgrounds and motivations: a professional chef who relies on high-quality cookware for precision and innovation, and a home cook with a demanding career who finds joy in cooking for friends and family. These contrasting perspectives helped ensure the design accommodates both expert and casual users, balancing functionality with an intuitive experience. Throughout the design process, I referred back to these personas to guide decisions, ensuring the final solution meets the needs of both professionals and passionate home cooks alike.
-
Exploring traditional cooking methods like steaming to bring
authenticity to dishes. -
Creating innovative recipes that stand out in a competitive
restaurant scene. -
Investing in high-quality, durable kitchen tools that can handle a professional kitchen environment.
-
-
Impress guests with unique, delicious, and beautifully presented meals.
-
Create meals that align with health-conscious trends.
-
Reduce time spent troubleshooting tools during busy shifts.
-
-
Tools that wear out quickly in a high-intensity environment.
-
Difficulty finding versatile tools that work for both traditional
and creative recipes.
-
Sarah Brick
"Cooking is my craft, and Bamboo Pot gives me the tools to elevate every dish to perfection"
34
Married
USA
Chef
-
Hosting friends and family for themed dinners or casual gatherings.
-
Experimenting with global cuisines to surprise and delight guests.
-
Learning simple cooking techniques that elevate meal presentation.
-
-
Use the bamboo steamer to prepare healthy, flavorful, and
visually appealing dishes. -
Save time with straightforward instructions and beginner-friendly recipes.
-
-
Feeling intimidated by unfamiliar tools or methods.
-
Struggling with unclear or overly complicated setup and care instructions.
-
Limited experience in working with traditional cookware, leading to uncertainty about results.
-
Dani Altman
"After a long day in court, nothing brings me more joy than cooking for the people I love"
28
Single
Israel
Lawyer
Design System
Collage design blends tradition,
modernity, and cultural accessibility
I designed the site with a collage-based composition to blend tradition and modern aesthetics. The contrast between black-and-white images and orange accents enhances authenticity while adding a contemporary feel.
A balanced mix of text and visuals creates an engaging scrolling experience, making the Eastern-inspired design both culturally rich and easily accessible to a Western audience.
Conclusion
Merged heritage and modern design, enhancing usability and engagement
This project challenged me to blend cultural heritage with modern design, creating an engaging and intuitive experience. Balancing aesthetics with usability was key—ensuring visual appeal without compromising clarity. Researching user personas reinforced the importance of structured content and clear navigation. Moving forward, I aim to integrate user feedback earlier to enhance accessibility and engagement. This project strengthened my ability to merge storytelling with functionality, a skill I will continue to refine.